Shopify vs. Magento vs. Salesforce Commerce

We are agnostic in the eCommerce platforms we support but in this article, we tried to represent 3 platforms able to cover the full spectrum of what most would need.


Each platform has pros and cons and is better or less suited depending on the goals. There is no solution that fits all. Your goals, the size of the organization, the savviness of the internal team, the long-term objectives, your systems architecture, the systems that need to be integrated, your existing workflows, how reactive you need to be to the market, the sophistication of your marketing, your budget and your timeline, will all influence the recommendation we would give you as to which platform to select.


SHOPIFY

Shopify is better suited for small to medium commerce organizations willing to build or replace their eStore. Shopify is a SAAS solution that comes with a very large number of functionalities.

Pros:

  • SAAS solution so there is no need for hosting, Shopify takes care of it all

  • No CPI compliance is required if using Shopify payments and for all gateways approved through Shopify

  • A very large number of functionalities

  • Quick to implement

  • Offers templates for the design which can fasten the implementation

  • ShopifyPay makes the implementation easier as it does not require a gateway integration

  • Apps to integrate with numerous outside systems such as Clover, Hubspot, Salesforce, Sage…

  • Customers can easily maintain their site and focus on their marketing. The CMS is easy and enables customers to be very reactive.

  • SEO is easily taken care of

  • The cheapest solution

Cons

  • Cannot scale after a certain size, even if the customer is on Shopify Plus

  • Sometimes has downtimes

  • Apps can slow down the site if not selected carefully

  • Each element is a separate price tag, so the invoice can raise quickly if you do not know what to do

  • A lot of apps so need to know how to make the best choice and what an eCommerce needs to be efficient


MAGENTO

Magento is better for medium to large organizations that have a business model that is not a cookie-cutter. If the organization is a mix of content and eCommerce, for services or where a lot of customization is required, Magento is certainly the best choice.

Pros:

  • Magento 2 now offers a hosted option

  • Highly configurable as it is open source

  • Allows the highest level of configuration so you can be very creative and different

  • Very versatile CMS so can adapt to your existing workflows

  • Huge community easy to leverage

Cons:

  • Need to take care of your own hosting solution, depending on the solution chosen

  • Requires development

  • Their CMS is not easy to use for non-savvy people. Still requires knowing HTML to make changes so the organization can be either dependent on a development team or less agile to react to the market

  • Requires more testing at the end of the implementation cycle so will take longer to clean up

  • Needs to build design and CSS from scratch

  • Requires CPI compliance

  • Requires making all the integrations and connect the APIs

  • Requires gateway integration

  • Needs to optimize for SEO

  • Can become expensive when everything is factored


SALESFORCE COMMERCE

This is the best SAAS solution for larger organizations.

Pros:

  • SAAS so faster and easier to implement

  • Connect with the Salesforce Suite so we can leverage Einstein, CRM, Productivity, workflows…

  • A lot of functionalities are coming out-of-the-box

  • Great analytics and data modules integrating even predictive intelligence. For data junkies, it is heaven.

  • Great site's speed that can handle a lot of load

  • A lot of marketing functionalities (basically all the promotions you can think of)

  • Possibility to split traffic and do A/B testing

Cons:

  • Need to have a Salesforce administrator on staff or outsourced

  • More expensive and convoluted pricing structure

  • Salesforce is a big organization so the support is not always reactive

  • You are confined in the Salesforce development roadmap


#ecommerce #shopify #magento #salesforce #technology #digitaltransformation

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