FRACTIONAL CDO/CMO / VP
Want more than a powerpoint from an Executive? Need an Executive but cannot afford one? VDInnovation provides you with an Executive on a fractional basis to generate immediate results.
Create successful turnarounds, growth and innovative strategies, reduce costs, optimize your processes, acquire new customers and sell more. We define and we execute!
Your organization is evolving more rapidly than ever. You need flexibility and efficiency now! You want to benefit from a high-end resource without the risk or the engagement.
You need executives, who will be immediately operational, will work with you to make a rapid impact and help you get to the next step.
Reorganizations, new investors, shareholders pressure, and on-demand economy are more and more your day-to-day. You need actions and you need them yesterday!
VDInnovation is here to give you the answers and the flexibility you need to drive success. You will get a seasoned executive, who has done it over and over and who can bring rapid efficiency. He/She will immerse into your teams and lead them, build your team or operate as your team by taking care of everything.
VDInnovation is supported by a whole structure (designers, SEM/SEO managers, developers, content managers, social media managers), which can be leveraged at any time depending on the needs and be scaled up or down.
We can be your part-time or interim digital executive as CDO, CMO, CPO, CIO, VP of Product Management, Marketing, or e-Commerce.
Innovate, Get ahead of the curve, create a new segment, onboard new technologies, improve productivity, create cutting edge marketing campaigns, fill in for an Executive who just left, drive a cultural change
We drive your innovation and define what is most relevant for your business. We are versed in all the newest technologies like AR/VR and AI. We pioneered a lot of new product implementations when they were still in their infancy. We identify M&A and partnerships relevant to your business and strategic to fasten your innovation.
We streamline your structure and improve your processes for more efficiency and better results.
We use technology to power cutting edge marketing tools and campaigns that will help you differentiate and gain market shares.
We are your CDO (Chief Digital Officer), CMO (Chief Marketing Officer), CPO (Chief Product Officer) or CIO (Chief Innovation Officer) looking at your overall organization and blending Technology, Marketing, and Product for the highest results.
Develop your network, Optimize your marketing, Launch your franchise
We optimize your marketing across your network to increase it. We develop efficient strategies for your network of franchises. We coach them on optimizations and how to best use the tools. We align the strategy, the tools and increase the efficiency across the board to strengthen your brand and drive higher revenues for each of your franchises.
We can support the franchisor, the area developers or the franchisees.
Need to do Marketing to get more trustees
We provide you with a Marketing Director who will be able to get the most out of your budget, understand your limitations and lead your lean organization for the highest efficiency and results.
Acquire a new asset, Optimize your portfolio, Get one asset ready for sale
We analyze positioning, pricing, organization skill sets, structure, technology stack, competition, potential and provide recommendations.
We help you turnaround some assets when they need help. We position and lead one of your companies following the end goal (development, restructuring or short term sale).
We help you grow your portfolio by providing the support necessary to go to the next phase.
start-up & small business
Need a part-time CMO or VP of Marketing to get a head start
We provide you with an interim or part-time executive to put you on the growth trajectory.
We have all the infrastructure (SEM, SEO, designers, contents, developers...) we need to make things happen and do not require you to hire anyone.
Reinvent yourself, regain momentum
We review your Marketing strategy and costs and optimize them. We guaranty we can do more with less!
We drive your Digital Transformation. We provide you with the keys to get to the next step with financial modeling, business case, systems and partner selection, and operationalization of the change.
We create your next growing curve in your product lifecycle to give you new assets in a declining market. We define new business and develop the new structure.
We are your CDO (Chief Digital Officer), CPO (Chief Product Officer) or your CMO (Chief Marketing Officer) for the time of the transformation until we pass the baton to your team, which we would have structured and ramped up for your new life.
Want to enter the American or European market
We provide you with the connections, advice, market specificities, competition analysis, tactics and operation to take on your new target market.
We have offices in the US and in Europe and can help you cross borders.
Let's talk about solutions for the goals and needs that best fit your company to enter and progress in the digital space.