Scope of the project and results:

  • Increased business revenues by 41% and revenues generated from emails by 110% in 6 months

  • Increased ROAS from 2.27 to 8.75

  • Cut marketing budget by 50%

  • Consolidated brands 

  • Developed the Private Brand to represent 25% of the revenues

  • Managed Merchandising and increased cashflow

  • Increased margins by 5-10%

  • Defined a differentiated positioning with exclusive products and marketing programs with the brands

  • Launched a new ERP and E-Commerce site

  • Sold the company to Uniform Advantage in February 2019

 

 

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