Scope of the project and results:

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• Increased business revenues by 41% and revenues generated from emails by 110% in 6 months

• Increased ROAS from 2.27 to 8.75

• Cut marketing budget by 50%

• Consolidated brands 

• Developed the Private Brand to represent 25% of the revenues

• Managed Merchandising and increased cashflow

• Increased margins by 5-10%

• Defined a differentiated positioning with exclusive products and marketing programs with the brands

• Launched a new ERP and E-Commerce site

• Sold the company to Uniform Advantage in February 2019