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Scope of the project and results:

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  • Launched ShopYourWayRewards from scratch adopted by 100M+ users online and showing a return frequency 2.53x, registration rate 5.89x, revenue per visit 1.75x, revenue/order 1.13x higher than at sears.com. 

  • Did the integration of a M&A of a startup in social commerce

  • Reached revenues target one year in advance creating an incremental revenues of +$5M. 

  • Launched projects generating +$500M revenues. Managed MySears and MyKmart serving 1M members and generating $15M of attributed sales.

  • Launched the Agile methodology​y

 

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