I was at an executive summit and during a roundtable, we started talking technology. Somebody said that technology goes too fast. As retailers, we are still thinking about implementing a solution that a new one comes in. Retailers are facing a lot of disruptions in the past 10 years. The market is moving fast and they need to adapt. Some retailers cannot keep up. For example, while most retailers were jumping on the wagon of Ship from Store in 2010, some do not have the funct

As Augmented reality is able to enhance the store experience, Virtual Reality brings the store to customers. It is the very first time when customers can really have the store in their house. They do not have to drive, it comes to them. It is not an e-Commerce store, where products are presented in a different way or where browsing and searching for a product is not enjoyable but really a store. It is an experience that is exciting and efficient. No need to browse through 52

#retail #ecommerce #VR