#innovation #disruption #change #marketing #productmanagement

One of my favorite topics: innovation. It is when a company stops to innovate that she dies. This is just the basic Darwin principle that applies to products and corporations. It might seem obvious but experience has taught me that this concept is not always applied. Innovation cannot be just a cycle, a project, and we are done. It needs to be part of the DNA of the organization. All organizations, somehow, should have somebody responsible for innovation, who is looking ahead