Digital Transformation needs to be accelerated
Our current environment is showing how vital is digital. Everyone is forced to jump in the wagon whether ready or not. As for everything in life, you can learn the easy way or the tough way. There are two scenarios. The companies who started their digital transformation before the crisis: they were ready for remote work, virtual collaboration, and had means to maintain their business as best as possible using virtual channels. They still function and some are even acceleratin
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Blockchain for marketing and commerce
Here is a very simple definition of what blockchain is: a piece of digital information (the “block”) stored in a public database (the “chain”). A blockchain is responding to three principles: 1. A transaction must occur, 2. That transaction must be verified, 3. Anyone can view the content of the blockchain. The transaction can be of a different nature. It is first and foremost a set of data. The blockchain helps with the distribution of this data among the entire network. The
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IoT for Retail
Oracle is giving the following definition of IoT: The Internet of Things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet. IoT has a lot of uses for commerce. IoT needs to be considered part of Artificial Intelligence as IoT is about data first. In a nutshell, IoT brings digital analytics to physical entiti
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The importance of people management in digital transformation
When going through a digital transformation, communication and manager/employee relationship is the most critical element for the project adoption. I always say that we, sometimes, need to do more people management than technology management. This is where EQ is very important. Managers need to show that they care, and the communication line needs to stay very open. Giving feedback and one-on-ones should be frequent. One-on-ones should be the opportunity to give feedback and
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Shopify vs. Magento vs. Salesforce Commerce
We are agnostic in the eCommerce platforms we support but in this article, we tried to represent 3 platforms able to cover the full spectrum of what most would need. Each platform has pros and cons and is better or less suited depending on the goals. There is no solution that fits all. Your goals, the size of the organization, the savviness of the internal team, the long-term objectives, your systems architecture, the systems that need to be integrated, your existing workflow
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10 years after the social revolution…
Fad? We now can say it was not! What did this revolution bring to our life? How did we change? How different are we today? Things got settled now and social has blended into our lives. There is no such thing as social anymore, there are just habits. After the rail revolution, we just changed our way of traveling and it got integrated; we stopped talking about trains as something special. As I was mentioning 10 years ago, social will blend into the list of functionalities webs
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Change management: what does that mean?
This is a big topic for organizations and this is definitely one of our areas of expertise. Each time we got brought into an organization; it was because it needed to change drastically. Transitions and transformations are very special. When you do this, you can really acknowledge that it is a specialty and not everybody is suited to manage change in organizations. What does it take from an individual to manage change?
1. Determination: you should be driven by your goal. You
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The biggest hurdles to digital transformation
70% of digital transformation projects still fail. Many executives leading digital transformation are sharing their frustrations and the challenges they are facing. The road to digital transformation is not easy for these people, who are given the task but not the means. Digital transformation is not new. A lot of people are tackling the subject for many years now and they all relate the same challenges. Barb is working for an insurance company. She is relating that her colle
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