Digital transformation does not only concern large organizations. Small businesses now feel the urge to leverage digital at its fullest. A good example is how some Etsy vendors are transforming. Many of us use Etsy, love Etsy, and are very happy to see how the community grew over the years. As a customer, we now have a plethora of choices and it is even sometimes difficult to narrow down as some vendors offer the same products so usually you go for those that are showing up i
Oracle is giving the following definition of IoT: The Internet of Things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet. IoT has a lot of uses for commerce. IoT needs to be considered part of Artificial Intelligence as IoT is about data first. In a nutshell, IoT brings digital analytics to physical entiti
ECommerce is dominating. Everybody needs to be part of the game. We hear it is easy, it is cheap, it is fast, everybody can do it!
In theory yes but let’s analyze what eCommerce truly is and what does not make it as easy, cheap and fast as we may think. ECommerce is an expertise. It is not for everybody. Taking an executive who does not have any experience in eCommerce to run this new channel for you is doing nothing good. ECommerce is about marketing, technology, merchandis
When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. eCommerce is an expertise that requires a lot of skills in many different areas from the executive who is leading the charge. Product management: will roll under this expertise both functionality, user experience, design, and technology. It is about understanding what the best usability practices are and how to create a delightful and swift experience for the customers. Mo
I was at an executive summit and during a roundtable, we started talking technology. Somebody said that technology goes too fast. As retailers, we are still thinking about implementing a solution that a new one comes in. Retailers are facing a lot of disruptions in the past 10 years. The market is moving fast and they need to adapt. Some retailers cannot keep up. For example, while most retailers were jumping on the wagon of Ship from Store in 2010, some do not have the funct