#innovation #disruption #change #marketing #productmanagement

When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. eCommerce is an expertise that requires a lot of skills in many different areas from the executive who is leading the charge. Product management: will roll under this expertise both functionality, user experience, design, and technology. It is about understanding what the best usability practices are and how to create a delightful and swift experience for the customers. Mo

One of my favorite topics: innovation. It is when a company stops to innovate that she dies. This is just the basic Darwin principle that applies to products and corporations. It might seem obvious but experience has taught me that this concept is not always applied. Innovation cannot be just a cycle, a project, and we are done. It needs to be part of the DNA of the organization. All organizations, somehow, should have somebody responsible for innovation, who is looking ahead