What is Tik Tok?
Maybe you heard about Tik Tok as a new social media platform. Tik Tok is about short funny videos posted by users. Customers are on social media, so businesses have to be where their customers are. They need to stay top of mind and create an omnichannel marketing strategy to reach them at the right time, with the right message. When advertising in the US, YouTube and Facebook remain the biggest platforms for B2C. Not all social media platforms are equal. Some are more suited