Maybe you heard about Tik Tok as a new social media platform. Tik Tok is about short funny videos posted by users. Customers are on social media, so businesses have to be where their customers are. They need to stay top of mind and create an omnichannel marketing strategy to reach them at the right time, with the right message. When advertising in the US, YouTube and Facebook remain the biggest platforms for B2C. Not all social media platforms are equal. Some are more suited

Fad? We now can say it was not! What did this revolution bring to our life? How did we change? How different are we today? Things got settled now and social has blended into our lives. There is no such thing as social anymore, there are just habits. After the rail revolution, we just changed our way of traveling and it got integrated; we stopped talking about trains as something special. As I was mentioning 10 years ago, social will blend into the list of functionalities webs