CONTENT STRATEGY

Content is the best and least intrusive way to represent a brand by demonstrating values, empathy, human face, engagement, inclusion, experience, and to build trust and value for customers. However, not all content is equal and some content works better for certain channels. How to create an efficient content calendar, how to balance content and sales, how to address customers at the right time, in the right place, and the right way? 

WHAT, WHEN, HOW, WHO...YOUR PERSONALIZED CONTENT STRATEGY

We define your strategy step by step and bring you very actionable results. We can help with the strategy down to the execution and management of your content calendar.

  1. Top goals: what are the main results we want to achieve?

  2. Personas: what content appeals better to my customers?

  3. Channels: which channels are more efficient for my brand?

  4. Frequency: how often should I communicate with my customers. What is the tipping point where I stop getting value?

  5. Types of content: shall I work with an influencer, is Tik Tok a channel for me, what shall I share on LinkedIn, what content works best for acquisition and for retention...?

  6. Calendar: we build your full calendar for each customer touchpoint

  7. Content creation: we can create the content and build the campaigns to be posted and maintain your whole content management from A to Z. 

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Let's talk about solutions for the goals and needs that best fit your company to enter and progress in the digital space. 

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