Scope of the project and results:

  • Increase e-Commerce P&L by 30% YOY. 

  • Increased revenues driven by recommendations from 3% to 12%. Increased conversion from 1.5 to 1.8%. Increased Average Order Value by $2.

  • Increased SEO by 135% and generated $53M additional revenues with organic traffic. Increased mobile and tablets traffic to represent 15% of overall online traffic.

  • Increased Ship from Store to represent 35% of orders​.

  • Worked on a $30M re-platforming project for e-commerce, selecting the platform, creating the architecture, the 5-year financial model, the team structure and the ramp up from external to internal skillets.

  • Launched the Agile methodology.

 

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